Chow Tai Fook is one of the most popular jewelry stores in the city, equally popular among locals and tourists. As such, they offer a wide variety of jewelry styles, from traditional gold to trendier modern designs.

The shopping experience here feels premium – customers are free to try on multiple pieces without feeling pressured or being oversold. The staff are attentive and kind, occasionally offering tea to make customers feel comfortable.

The shopping experience extends online as well. One example is their use of secure SSL encryption and multiple payment options. The convenience and security make online shopping hassle-free, even for international buyers.

After-sales services are adequate in our opinion, as they offer basic jewelry maintenance for all pieces. For more perks, you may want to look into their exclusive membership, which is beneficial if you plan to buy more pieces in the future.

However, we did note that their buy-back pricing for gold is significantly less than market value. The prices are also relatively higher compared to independent jewelers, though the service makes the purchase worth it.

Good shopping experience 

“A very good shopping experience. The employees are very nice, enthusiastic, and a very humane store. It is worth recommending to everyone. – sam liu”

Sam Liu | Google Reviews

Many styles available 

“There are many styles, they are new and advanced, and the service attitude is good. It is worth seeing again and again.”

ndjjd jd | Google Reviews

Roselle Jewelry is an excellent choice when it comes to quality pieces at reasonable prices. Customers often come here for engagement rings, particularly for their modern lab-grown diamond rings.

As for gold and other metal types, their collections feature elegant pieces. Plus, according to some of the buyers we’ve spoken with, their prices are so much more competitive compared to shopping hubs like Singapore.

For golden jewelry with stones, we’re happy to see highly detailed craftsmanship. The settings are well executed with precise stone work. Customers can score themselves meticulous pieces by skilled jewelers.

The overall shopping experience is just as we expected. The staff are warm, approachable, and patient. When we’re exploring options ourselves, we notice how effortless they are when recommending jewelry based on budget and matching sets.

However, unlike big-chain sellers, Roselle Jewelry doesn’t have multiple branches. In most cases, you can expect the location to feel crowded. The service can feel divided during busy hours in the afternoon because of this.

Top-notch quality

“Absolutely thrilled with my lab-grown diamond from Roselle Jewelry! Unbeatable prices and top-notch quality. Couldn’t be happier!”

Vicky Kitty | Google Reviews

Incredible price and quality 

Roselle Jewelry made my dream diamond affordable! The value for the price is incredible,and the diamond’s quality is outstanding!

Fatfat Pika | Google Reviews

For those who want input into creating their jewelry designs, Yuan is a fantastic shop. The store specializes in customized jewelry, offering unique and stylish designs tailored to individual requests. This makes them ideal for engagements or weddings.

The designer’s approach is highly collaborative. According to clients, they loved that they felt heard in every step while still benefiting from expert guidance. Fine details are ensured across all pieces.

After comparing rates in the city, we find their pricing to be competitive, matching the current market value. On top of that, they also provide excellent value through special services like resizing, which doesn’t come at an additional cost.

Another thing we liked is their location. It’s in a convenient place, so it’s easy for customers to visit, whether purchasing new pieces or simply dropping by for adjustments. 

As a smaller business, ready-made pieces are limited compared to big jewelry chains. They have a limited international presence too, so services are best suited to locals or to tourists who can visit the place in person.

Amazing design and quality

“Amazing design and great quality. Gives you very good value of money!”

Ng Karen | Google Reviews

Highly recommended

“Selection of goods at reasonable prices. Very polite to customers. Highly recommended.”

Gary HO | Google Reviews

King Fook is the place to go to explore some of Hong Kong’s most bespoke gold jewelry selections. They are a heritage brand after all, with decades of reputation across Southeast Asia.

Apart from their iconic double horse logo, the company is also renowned for producing 999.9 pure gold. This sets the standard in the market for authenticity and craftsmanship.

For other metals, they only use the finest raw materials, including jade, diamonds, and pearls. All these are integrated into their quality gold settings, providing premium pieces you can’t find elsewhere.

The range of choices is also fantastic. Their store sells gold ornaments, chuk kam collectibles, and high-end imported luxury jewelry. This makes them ideal for both locals and foreign visitors.

As this is a high-end, long-standing brand, King Fook is unsurprisingly more expensive than other boutiques. Their designs also focus more on tradition, which may not be too appealing to younger buyers who want casual pieces for daily wear.

Nice staff

“D The staff are very nice, polite and have common sense.”

Wing Yuen Vincent LO | Google Reviews

Good service

“Very good service!!!”

SHAO WEI WANG | Google Reviews

With over 70 years of industry experience, TC Jewelry Co. is one of Hong Kong’s most reputable jewelry shops. Their gold meets the 99.9% purity standard, and in fact, they’ve been awarded the “Quality Gold Mark” certification for many years.

Their range of options is also solid, considering that they offer both customized and ready-made jewelry. Options include pure gold, diamond-inlaid products, colored gemstones, and pearls

Even their after-sales services reflect their premium offerings. It’s pretty comprehensive, covering offerings like jewelry cleaning, inspections, and gemstone certification. They even make recycling arrangements for gold and gemstone products.

We also appreciate that they’re great buyers of jewelry. In particular, they offer high-priced acquisition services for idle diamonds and gold. Staff members work fast and are friendly, so the entire process feels seamless.

The only downside is with pricing, as they lack the flexibility of installment options that buyers are drawn to. The starting budget for their custom pieces is also significant at $25,000 per piece.

Affordable jewelry

“Come and visit this shop it was recommended for all of us especially if you are looking for affordable jewelry”

Deborah Domingo | Google Reviews

Great selection of styles 

“Came here with my mom and has great selection of both traditional and modern styles for everyone !”

Erica D | Google Reviews